Blog
Answers from the edit bay.
The questions people type into Google about editing, storytelling and getting a video found. I answer each one from the work I do every week.
What a video editor charges per video, per hour and per month in 2026, and the four things that actually move the price, explained by a working editor.
Read the article
Editing · 6 minWhat does a video editor actually do?A video editor does much more than cut. Here is the real job, step by step, from cleaning the dialogue to choosing the hook, and what makes an editor good.
Editing · 7 minHow long does it take to edit a YouTube video?How long it takes to edit a 10 or 30 minute YouTube video, where the hours really go, and what AI changed about the time, from an editor who has cut over 1,300.
Storytelling · 8 minHow to make a good YouTube hookHow to make a good YouTube hook: build it last, borrow the best moment from the second half, and give the first 3, 5 and 30 seconds one job each.
Editing · 6 minWhat is retention editing on YouTube?Retention editing means cutting a video so people keep watching. What it is, how to read the YouTube retention graph, and why cutting every 3 seconds is wrong.
Storytelling · 6 minHow to repurpose podcast content: one recording, 24 piecesHow to repurpose podcast content into a full episode, mid-form cuts, shorts, carousels and articles, with the order to do it in and a week of publishing.
Editing · 6 minHow to make YouTube Shorts from a long videoHow to make YouTube Shorts from a long video: pick the moment, reframe it to vertical, caption it and write the hook. From an editor with 230+ clips.
AI-assisted editing · 7 minAI video editing with Claude and Premiere Pro: what worksHow I use Claude for video editing inside Premiere Pro: what AI does well, what it gets wrong, and the review that keeps invented numbers out of a video.
SEO · 7 minHow to write a YouTube title that gets foundHow to write a YouTube title that gets views: start from what people search, write it as their question, keep the promise in the first 60 characters, then test.
Storytelling · 7 minStorytelling in video editing: four rules I work byStorytelling in video editing explained with four practical rules: clean first, show what is said, make the image when there is no footage, and promise early.